off the map → Mu-Jung “MJ” Cho|卓牧融
I study how people actually experience media—on screens, in the news, with AI—using instruments that did not exist a decade ago.
Four lines of sight
Instruments
The telescopes come first: the Screenomics capture platform, open-source multimodal trace collection, and AI pipelines that turn those traces into measures of what people actually saw.
How people choose and make media
Selection and production as sequences, moment by moment: balancing emotion and information, the timing of what people make, and the functions media serve in an ordinary day.
Media, minds, and relationships
What dense traces say about mood, anxiety, inspiration, and family ties—person by person rather than on average, in ordinary weeks and during disasters.
Information, trust, and AI
Who is fooled, who feels threatened, and who checks: false job ads, informational threat in Taiwan's fragmented media system, and how people come to trust and verify AI.
20refereed articles and proceedings
11refereed conference papers presented
3funded projects as PI
In one line
Better instruments, closer observation, and description before explanation, across how people choose media, how it moves them, and what they come to believe.